Having a website alone does not guarantee you an immediate success for your business. In fact, it will be beneficial only as long as there is a proper customization of the website as per visitors likes.The longer your visitors stay on your site and the more often they return, the more likely they will purchase your product. However, statistics show the majority of the visitors only stay for 30 seconds or less, which means you have just a few seconds to entice them. People’s attention span is generally very short on the internet, so it is important to make a good first impression.
- Visual Appeal: Looks matter. That’s the first thing everybody notices. You don’t have to hire a web designer or have a fancy flash intro, but it needs to be visually appealing enough that your visitors will want to browse your site. You will want a clean layout where information can be easily found. Use colors, stock photos or illustrations to give it some “pop”. If you post a photo of yourself, make sure it looks good – no blurry, poorly lit photos, and no colored glasses. The reason why you post your photo is to give your audience a visual reference to connect with you, and the eye contact is important. Think of it as if you were meeting your clients in person.
- Navigation: If your visitors can’t navigate your site, don’t expect them to stay and figure it out or much less return. It is not enjoyable when you can’t get to the information you are looking for, and as I said, you only have a few seconds before they exit to the next site just like yours. Make it super easy to navigate. Make sure your menu and links are accessible and easy to follow, and all of your content can be found through them. If you have a lot of content, consider adding a sitemap and a search box.
- Frequent updates: If you update frequently your portal, your visitors are likely to return more often. They will see that you are actively involved in your industry and it will give you more credibility. Post a new article at least once a week, and don’t let your blog become stale.
- SEO Friendly: In order for your website to be successful, you need to healthy traffic. Whether you are using traditional advertising or internet advertising to drive traffic to your website, it’s imperative that you market your website consistently. You can drive traffic to your site using search engine optimization, advertising your website, exposing your site on social network. You can hire the SEO expert for healthy search engine traffic.
- Budget: How much money are you willing to spend on your website? Its important to think about your budget because- as with anything, you get what you pay for. When youre shopping, look for the company that has the best portfolio, best value for their price, and most personal attention. If you are working with a minimum budget- go with a company who can provide you with high-quality basics. have a professional copy writer write your website copy for you. Ask yourself what is the maximum I am willing to invest in my website and consider what a small investment in internet marketing can do for your business.
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