SEO or search engine optimization is a technique used to make your Web pages more useful for your customers while making them more transparent and understandable to search engines. SEO is an inexpensive way to help your Web site get more page views by creating Web pages that rank highly in search engine results.
Some basic benefit of SEO are you will get the more traffic to your site, SEO is more than just helping you get rankings and drive traffic to your site. It should also help you increase your conversion counts and percentages. A conversion can be anything you want it to be; a comment on your blog, a download of a white paper, a follow on twitter, or a purchase of a product. These techniques apply to all the content of your web servers, including your pages and other assets (such as Word documents, PDF files, videos, and more).
The on-page elements include page titles, page metadata, headings, body text, internal links, off-page links, and image alt tags, as well as a host of other assets.
The very first variable element on your page is the <HTML> tag, which appears in the <HEAD> section. The title of your web page is probably the most important of all the on-page elements to get right for four reasons:
1. Algorithmic weighting – seo tips
The title is the most important single summary of what a page is all about and therefore carries the highest on-page weighting in the Google algorithm.
2. Results formatting – seo tips
When Google serves up search engine results pages (SERPs) for a user query, it uses the page title as the link for each result. As such, it is the most important “call to action” for users, who might then click on the result and enter your page. Does your title make them want to click?
3. Browser usability – seo tips
Browsers display the title tag in the top bar of the browser window and, in more recent browser versions, for tabbed navigation between different web pages in the same window. Thus, the title is also an important navigation usability aid for browser users.
4. Directory submission – seo tips
Some directory and librarian services insist on using the page title for listing any links or deep links to your site. They also prefer titles that include, at the front, the name of your site or business. This applies to both human-edited and some more automated directory services. Given these four different roles, optimizing your title tag is a multifaceted problem. For a good SEO title, you want to deploy your phrases that pay in appropriate prominence, proximity, and density. you want a short phrase that catches the eye and invites readers to do something that benefits both them and you (typically in a verb–noun construct like “subscribe to my free report”). For a browser window description, you want something that clearly distinguishes your page from others that the user might have open at the same time and orients them to where they are in your site. For a directory listing, you want something that looks well organized and includes (in every case) the name of the site.
in seo practice, both search engines and browsers truncate long titles to make their display consistent. W3C (World Wide Web Consortium) guidelines state that the length of the title tag should, ideally, be 64 characters (including spaces) or less.
Every page must have a title tag and each page’s title tag should be different. There should, nonetheless, be consistency across the pages in how the title tags have been constructed.
The title should be written in such a way that it gracefully truncates at both 66 characters exactly and 75 characters exactly (including spaces). By gracefully, I mean complete words in a phrase that scans well and uses proper grammar.
Where possible, the title tag should incorporate a short call to action (in a verb–noun construct), or at the very least a provocative statement that encourages the user to click on the link.
The keywords used in the title tag should all be repeated in the URL, the meta-keyword tag, heading tags, and page body text. Synonyms of keywords in the title tag should also appear in the page body text. Use the <b> </b> tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.
There is a lot more to search engine optimization(SEO), and there are always more details when looking at an individual site. But these tips should help any website significantly improve its rankings.
In my next article i would like to cover deep linking in SEO practice, bookmarking in SEO practice and more on next SEO tips Part2.
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