It is a simple truth. Yet while many of the biggest players on the web know it, most webmasters overlook the fact that customer reviews can provide for a source of constantly updated content that potential customers would find to be an invaluable source of information. It is also true that by simply combining customer reviews with RSS feeds; you too can ride a new wave of shopping (or social) traffic.
Traffic! It is the one problem that webmasters continually face, and which can NEVER be fully solved. No one is ever going to see it. If the purpose of your site is to sell, you will sell nothing. If the purpose of your site is to build a social network, you might remain its only member. You need traffic to succeed.
Really Simple Syndication (RSS) is a great way to deliver content into the hands of potential website visitors. It is also a channel for syndicating your content onto others’ websites. And, of course, with that comes links — deep links into your latest products, best sellers, articles, buyers guides, blog posts, forum posts, special offers and clearance items — whatever you feature in your RSS feeds. Hopefully you will recall from my past columns how crucial links are to your search-engine rankings.
Your overall feed should be optimized for the most important keyword you are targeting by including those keywords in the site’s <title> container. Also have a compelling site <description> that draws people in. When searching on Google Blog Search, related blogs will often be displayed at the top of the results. Google creates these listings from your feed’s title and description. You may be tempted to put tracking codes into the URLs of the links contained within your RSS feed, for example, appending a ?source=rss to the end of all your URLs. Don’t do it. It will dilute each page’s link gain (PageRank) by creating a duplicate version of each page with a unique URL, rather than aggregating link gain to one definitive version of the page.
As per consumer prospective RSS will helps to reader Instead of visiting the websites every day you could just go to Google (Google Reader or iGoogle), My Yahoo!, or Bloglines and read all the news at any one of these sites. You do not need to visit all 3 sites to read the news. Just pick your favorite one and subscribe to a bunch of your favorite sites. If you are an avid online reader using RSS subscriptions to keep track of the news can save you hours a day. So it is said to be a great communication medium.
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